Overview

Facepunch Studios is the indie developer behind some of the best-selling games on Steam, including Rust and Garry's Mod. In 2023, the studio underwent a full visual rebrand - simplifying the identity and building a bolder, more modern presence.

A New Identity

A modern approach to the Facepunch branding. Simplifying the structure of the marque and bolding the impact of the typeface.

Headquarters

In 2023 Facepunch moved into their new office, designed and themed around the new identity.

Web

Based on the new vision of Facepunch, a new impactful website highlighting key information about the studio and brand.

Marque

Simplifying the brand marque to the two crossed eyes - the most striking feature of the legacy branding - creating a bolder border consistent with the weight of the crossed eyes.

Summer Sale 2023

A marketing campaign designed for the Steam Summer Sale 2023. Adverts ran across all social platforms, with themed marketing depending on the channel.