Overview

Rust is a multiplayer survival game developed by Facepunch Studios. Starting with nothing but a rock and a torch, players must harvest resources, craft tools, build shelters, and fight - or form alliances - with other players to stay alive in a hostile open world.

The game has grown into one of the most-played survival titles on Steam, with a peak concurrent player count exceeding 245,000.

My Role

As Lead Graphic Designer, I was responsible for the visual identity of Rust across all consumer-facing channels - from Steam capsule art and store pages to in-game UI, DLC key art, and promotional campaigns.

Design System

Working alongside the development team, I built and maintained a cohesive design language that evolved with the game over several years:

• Store assets - Steam capsules, banners, trailers, and seasonal campaign artwork
• DLC packaging - Key art, item previews, and promotional materials for over 30 DLC packs
• In-game UI - Inventory, crafting menus, map overlays, and HUD elements
• Web presence - Marketing site, patch note layouts, and community announcements