Lewis Ainslie Logo

Facepunch

Rebrand, Marketing & Merch

Role

Designer

Team

Ryan Miller Designer
Facepunch

A new identity

A modern approach to the Facepunch branding. Simplifying the structure of the marque and bolding the impact of the typeface.

Legacy Branding

Legacy Branding

Facepunch Office

Headquarters

In 2023 Facepunch moved into their new office, designed and themed around the new identity.

Facepunch Website

Web

Based on the new vision of Facepunch, a new impactful website highlighting key information about the studio and brand.

Facepunch Marques

Marque

implifying the brand marque to the two crossed eyes. The most striking feature of the legacy branding. Creating a bolder border that is consistent with the weight of the crossed eyes.

Facepunch Rust

Facepunch Merch

Facepunch Merch T-Shirts

Marketing
Facepunch

Summer Sale 2023

A marketing campaign I designed for Facepunch for the Steam Summer Sale 2023. Adverts ran across all social platforms, with themed marketing depending on the social channel.

Facepunch Garry's Mod